Why is Fiji Water So Expensive? (Top 10 Reasons)
Every human being needs water to survive. However, when it comes to the water we drink, we’re usually careful with our preferences. Is Fiji water good? Let’s find out!
Fiji Water has established itself in the minds of Americans as a high-end, health-conscious product.
Its purity is a result of the water being naturally filtered by a volcanic rock when it comes from an ancient artesian aquifer.
Nearly all of us have pondered on the differences between normal water and Fiji bottled water in Walmart.
Why then is Fiji Water so expensive? Continue reading!
About Fiji Water
David Gilmour established Fiji Water in 1996 under the name “Natural Waters of Viti Ltd.”
The water is tapped, bottled, and shipped from the Fiji Islands, a country in Melanesia.
It is sourced from an artesian aquifer in Viti Levu, where it is naturally processed.
However, the company has been outstanding over the past twenty-five years.
This is seen in their investment in community development, environmental aggrandizement, and healthcare
The headquarters of the company is in Los Angeles, California.
Why is Fiji Water So Expensive?
1. The Cost of Advertising
Fiji water uses a lot of advertising and marketing during its production.
They try their best to ensure that customers are motivated to buy their products and prefer them to other brands of bottled water.
They use a lot of money to make their customers aware of what makes them different.
Asides from advertisements on the internet, print, and broadcast media, the bottle also serves as an advertisement.
Their bottles are unique because they are easy to differentiate, owing to their squared-off look.
The company also manufactures six spectacular labels that advertise Fiji water.
Each of these labels highlights something distinctive about Fijian water.
The labels also use words that depict Fiji water as the finest water on earth or describe it as being untouched.
They also refer to the water as a “natural spring of water.”
Whenever someone gets to drink Fiji water, they are advertising for the brand.
They are not only seen by other people drinking it, but they can take a glance at the labels.
Also, Fiji water makes its product more expensive than its rivals.
The reason behind this is that customers are likely to go for bottled water that is more expensive, assuming that it is a healthier choice.
Also, most customers will assume that since the price is expensive, there’s a status attached to it.
This is an intelligent marketing technique used by Fiji water.
2. The Source of the Water
The source of the water is another factor that makes it expensive.
Fiji uses artesian water, which is aquifer-sourced.
An aquifer is a naturally occurring underground chamber.
The chamber’s location shields the water from pollution beneath layers of rock and dirt.
This makes for the most transparent water possible.
The aquifer does not naturally flow as a stream does because of its location.
To get the water, the company must go into the aquifer.
This is quite expensive.
Also, the company also has a factory in Fiji.
To get water to its consumers, this plant operates around the clock.
However, Fiji lacks the infrastructure to withstand the power drain.
In order to address this, the Fiji Water corporation has diesel-fueled generators that power the factory.
Running a plant involves additional expenses, such as paying employees.
Each employee has several benefits.
These perks could include retirement plans and health insurance.
They might also offer additional advantages.
The consumer pays for most of these advantages when they purchase the product.
3. Worker’s Salaries
The salaries that Fiji water pays its staff make up a portion of the cost.
They offer an above-average salary to their employees.
However, when you purchase the water, you also get to pay for the worker’s salary.
This is because the company makes its money through purchases by customers.
They also provide allowances to their staff, which adds to the overhead expenses.
4. Cost of Transportation
Even if it’s a known fact that Fiji Water is produced in Fiji, the cost of transportation is still expensive.
This implies that the water must travel from Fiji to the shelves of your local grocery shop or even be delivered to your house.
The Pacific Ocean is home to the island nation of Fiji.
The distance is almost 7,000 miles.
It is costly to transport bottled water over such a long distance.
For instance, it takes an airplane 18 hours to get from Fiji to New York.
The journey to the airport in Fiji from the water source takes four hours.
Getting water from Fiji to the US requires much energy, gasoline, and labor.
This also means that the cost of delivering a bottle of Fiji Water from the water source accounts for 50% of its fixed price.
When considering the price of the water, it is easy to overlook the water’s source, yet the location of the source affects the cost.
However, the user is paying for water that is transported thousands of miles from its source.
5. Packaging
One of the most popular bottled water brands in the US is Fiji Water.
Some of the most expensive hotels, restaurants, spas, and minibars in the US serve Fiji Water.
Many people choose to drink Fiji Water merely because it elevates their social status.
Bottles of Fiji Water have a unique appearance.
There is no other water bottle like a Fiji Water bottle on the market.
When you hold one, it is seen from the other side of the room.
As a result, Fiji Water charges its customers more since it has a certain level of status attached to it.
Many individuals are still willing to buy the product just for the prestige of a bottle of Fiji Water.
All other water bottles are round, while Fiji Water bottles are square.
A square water bottle is more costly than a circular one.
The bottles must be produced using specialized machinery, which is a regular machine.
They may make round water bottles with normal tools.
On the other hand, only Fiji Water uses specialized machinery to make square bottles.
That incurs an additional expense, which is reflected in the cost of each water bottle.
6. Water Content
Fiji water is ideal water that is unpolluted.
It is distinctive from other brands, even though it is not the only water that is bottled at the source.
This is because the bottling takes place in Fiji, specifically in the Yagara Valley on Viti Levu Island.
No other bottled water can make that claim.
When it reaches your lips, the water is still.
This gives it a delicate and smooth taste that you won’t find in other bottled water brands.
It has a unique mineral profile because of its origin and the fact that it has remained untouched.
It has several minerals, including silica, calcium, and magnesium.
It also contains salt, potassium, and other electrolytes that are all-natural.
These minerals carry an electric charge that controls how your nerves and muscles operate and are dissolved in your blood.
The electrolytes in the water support your body’s base and acid equilibrium.
Compared to other types of bottled water, Fiji water is good for the body.
It has a pH of 7.7, which is within the normal range of water.
Gas and other minerals that can change the pH level of any substance also affect natural water.
Fiji Water is more alkaline than acidic because of its pH level.
7. The Demand and Supply Principle
The principle of supply and demand is constant.
The price of any item will increase in direct proportion to the level of demand.
When it comes to cost, the balance between supply and demand is always the subject of discussion.
The production company can charge more for an item when there is a bigger demand for it.
Customers will definitely pay the price for something if they desire it.
Using Fiji Water in the most upscale hotels and spas also drives up demand.
Due to their exclusive agreements with companies like Fiji Water, the demand has increased.
When consumers see goods like Fiji Water in such places, they feel they are high-quality goods and desire to use them.
As a result, demand rises and prices rise as well.
8. Environmental Sustainability
Currently, there are several discussions on environmental sustainability.
This discussion centers on methods that are long-lasting and do not exhaust non-renewable natural resources.
Sustainable practices are now being used by several businesses and organizations.
Fiji water also adopts these practices.
Their major goal is to have their company reduce its use of plastic.
The usage of plastic water bottles by water corporations has received a great deal of negative coverage.
Fiji Water has invested millions of dollars into becoming a green business to avoid a negative portrayal by the media.
The company then transfers the cost of sustainability to the customers.
Fiji Water has lessened its environmental impact, which results in its occupying less land and consuming fewer resources.
They are also committed to altering the way they make water in order to reduce carbon footprints.
As a result, customers have a good feeling about purchasing Fiji Water.
Through their purchases, they feel as if they are protecting or assisting the environment.
Paying more at the checkout is made a bit more bearable by the emphasis on the environment.
9. High Cost of Plastic Bottles
Plastic bottle usage has recently come under intense inspection.
Several pieces of evidence suggest that drinking from plastic bottles is bad for humans.
However, carrying and storing objects, particularly liquids, has gotten much easier when using plastics.
As a result, water bottles are made of plastic.
Sadly, it has also been discovered that plastic is bad for the environment.
For water bottle manufacturers like Fiji Water, this has posed some difficulties.
The Food and Drug Administration (FDA) has guidelines for properly using plastic containers for food and beverages.
Fiji Water, however, complies with all requirements and rules.
They use High-grade plastic to bottle their drinking water.
The FDA permits the use of this type of plastic because they deemed it safe for contact with food and beverages.
Once recycled, we can use this plastic for other things.
These plastic bottles can be used to make construction materials, carpeting, and clothing.
Many businesses have been using this material for many years.
It has been investigated and is safe to use in products that will be consumed.
In its bottles, Fiji Water does not employ Bisphenol A (BPA).
They don’t use this chemical because it is detrimental to people.
Following all the aforementioned requirements has a cost, thus your bottle of Fiji Water will be more expensive.
10. There are Always People to Buy
The Price of Fiji water is high because consumers purchase it.
There is a sizable portion of consumers who will buy, no matter how expensive it gets
Hence, the price will be high as long as people are willing to pay for it.
Fiji Water is expensive, whether you think it’s worth the price or not.
Fiji Water has a lot of benefits that would make people want to pay for it.
Firstly, it comes exclusively from the Fijian Islands.
It also has a square bottle with a distinctive appearance.
So, consumers may purchase Fiji water because of these justifications.
Whatever the reason, the Fiji water company will continue to charge a premium price as long as consumers are willing to purchase it.
What Makes Fiji Water Unique?
The source of Fiji Island is what makes it unique.
The water is gotten from a protected artesian aquifer in the remote Fiji Islands.
This sets it apart from other brands.
Also, it has a distinctive mineral profile that gives the water its silky taste.
Until you remove the cover, it is the best-untreated water in the world.
Health Benefits of Fiji Water
Fiji water has fewer pollutants than tap water, which is a huge health benefit.
According to a report published by the company in June 2015, the amounts of arsenic, barium, fluoride, and nitrates in Fiji Water are within the FDA’s guidelines.
Fiji water also contains no aluminum, cyanide, benzol (a) pyrene, nitrites, or other potentially harmful substances.
It is reasonable to conclude that Fiji Water is beneficial to your health, given its mineral concentration.
Other health benefits include:
- Drinking Fiji water can help give relief from headaches and migraines.
- The presence of silicon dioxide in Fiji water can protect consumers from Alzheimer’s disease, dementia, or brain-related disease that affects human memory and thinking skills.
- Consistent use of Fiji water results in the growth of longer, finer, and stronger hair and nails.
- The content of silicon dioxide in Fiji water helps to boost the body’s immunity against diseases and increases the body’s ability to heal wounds quickly.
- With a bottle of Fiji water, dehydration can simply be defeated.
How to Save Money While Purchasing Fiji Water
When it comes to purchasing Fiji Water, there aren’t really too many ways to save money.
Online coupons are available for use when buying Fiji Water.
When you buy your first bottle of water online, Fiji Water gives you a discount.
You should pay attention to store advertisements and buy the water during sales.
If you regularly use Fiji Water, stocking up as many as you can afford or store allows you to take advantage of coupons and deals.
To save money, you can also purchase Fiji Water in bulk.
Sam’s Club and other wholesale shopping clubs might sell Fiji Water.
When you are buying from these clubs in bulk, you are saving money because you are paying less for each individual bottle.
It makes financial sense for you to buy Fiji Water using these methods if you drink it frequently.
Is Fiji Water Good to Drink Daily?
Fiji water is a great option because it has a natural mineral profile that contains a high concentration of silica.
It also has an important element that can improve hair, skin, nails, and bones.
Also, the smooth taste of Fiji Water makes it convenient to consume every day.
Is Fiji Water Good for Your PH Balance?
Fiji water has a good PH level for the body.
Its PH level is 7.7, while the pH of purified water is 7.
Due to dissolved minerals and gases, the pH of drinking water and natural water can vary.
Acidic solutions are those with a pH of less than 7, and alkaline solutions are those with a pH greater than 7.
Does Fiji Water Help with Acne?
Another essential part of your routine is the toner.
The balancing toner from Fiji water helps to cleanse acne-prone skin and gives the skin vital nutrients to restore its complexion.
Conclusion
Fiji water is widely regarded as the healthiest bottled water option.
It is expensive because of the high cost of transportation, the high quality of its content, and how it is being sourced.
You can save money while purchasing Fiji water when you buy it in bulk or during sales.
CSN Team.